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Consumer Behaviour

0 The consumer is the focus of all retail business and it is important to appreciate how

00 consumers are influenced in their buying decisions. Most of consumers, before making a

34 purchase, gather information and evaluate with the alternatives, but the extent to which

35 they look for information depends on the type of purchase. For example, in the case of

36 routine grocery purchases most consumers respond to automatically. However, for

37 purchases where the risk of making the wrong decision is greater, like buying a new

38 car, so the search for information is more important. The decision to purchase is never a

39 single decision but a number of these separate decisions, and at any time during this

40 process, consumers can change their minds about and choose an alternative route. For

41 example, although a consumer may have decided where to buy a product only to realise

42 at the last moment that this is, in fact, having the wrong choice. The price in the store may

43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit

44 facilities and efficient staff all lead to a too positive impression, so retailers should

45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.

《Consumer Behaviour》，消費者行為。文章分析了一些影響消費者行為的因素。

34題，evaluate是及物動詞，后面直接接賓語。evaluate the alternatives，評估替代的選擇。with多余。

35題，正確的

36題，如果是respond to，后面應該要接賓語，而這里的respond to后面的是副詞，所以直接用respond表示反應，to是多余的。

37題，正確的

38題，這里并沒有因果關系。完整的句子是這樣的：for purchases where the risk of making the wrong decision is greater,(so)the search for information is more important.意思風險越大，收集信息越重要。so是多余的。

39題，separate decision是和前面的single decision相對應說的，并沒有特別指代，所以代詞these在這里是多余的。

40題，change their minds，改變他們的注意，about多余。

41題，這個句子并沒有轉折的意思，完整的是a consumer may have decided where to buy a product only to realize at the last moment that this is the wrong decision。連詞although是多余的。

42題，從上面的完整句子可以看出，已經有了謂語is，having是多余的。

43題，正確的。

44題，too是副詞，后面不能跟著來修飾名詞，只能是too positive。而從這里的句子的意思來看，是說好的設備和高效率的員工可以帶來一個好的印象。所以too是多余的。

45題，that引導從句。而這個句子主謂賓很齊全，that前面是主語，affect是謂語，后面是賓語，不是從句，所以that多余。

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