2021年BEC商務英語考試口語指南:談代工



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2021年BEC商務英語考試口語指南:談代工
英文正文
Robert: We found your proposal quite interesting,Mr. Hughes. We would like to weigh the pros andcons with you.
Kevin: Mr. Liu, we've looked all over Asia for a manufacturer; your company is one of the mostsuitable.
Robert: If we can settle a number of basic questions, I'm confident in saying that we are themost suitable for your needs.
Kevin: I hope so. And what might be the basic questions you may have?
Robert: First, do you intend to take a position in our company?
Kevin: No, we don't, Mr. Liu. This is just OEM.
Robert: I see. Then, the most important thing is the size of your orders. We'll have to invest agreat deal of money in the new production process.
Kevin: If you can guarantee continuing quality, we can sign a commitment for 75,000 piecesa year, for five years.
Robert: At U.S. $1000 a piece, we'll make an average return of just 4%. That's too great afinancial burden for us.
Kevin: I'll check the numbers later, but what do you propose?
Robert: Here's how you can demonstrate commitment to this deal. Make it ten years, increasethe unit price, and provide technology transfer.
句型總結
● 保證能勝任
1. I'm confident in saying that we are the most suitable for your needs.
2. I'm confident in saying that we are the best qualified for your needs.
3. I'm confident in saying that we are the best choice for you.
4. I'm confident in saying that we are the best qualified to handle your needs.
推銷產品時,總免不了要‘老王賣瓜’自夸一番。實用的句型有:"I'm confident in saying that we arethe most suitable for your needs."。
此句型適用于正式的商談場合,表示自己是對方的最佳拍檔,并愿竭盡所能談筆公平的買賣。
● 財務負擔
1. That's too great a financial burden for us.
2. That's too big a financial burden for us.
3. That's too risky a financial position for us.
4. That places us in a risky position.
談判中,‘價碼’往往是影響結果的最大關鍵。對方價錢開得太低時,你不必明明白白地說‘不’,只要說:"That's too great a financial burden for us.",對方即能明白。
這個句型為正式用語,語氣平鋪直敘,意思是要告訴對方所提出的條件太苛,己方不愿再考慮;同時也暗示對方要作些讓步。
● 提出條件
1. Here's how you can demonstrate commitment to this deal.
2. Here's how you can show serious intent.
3. Here's how you can show your support.
4. Here's how you can show you're committed to this deal.
正式的商業談判中,不僅要被動地防御對方的攻勢,更要會主動地提出己方的要求。
文中Robert很巧妙地運用了一個句型:"Here's how you can demonstrate commitment to thisdeal."‘你們可以這樣表示承諾(的誠意)’。說完這句話之后,就應接著提出己方的要求,且注意提出的條件應有給雙方轉圜的余地。
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