市場(chǎng)營(yíng)銷(產(chǎn)品相關(guān)的話題)

產(chǎn)品屬性： brand;price;quality;after-sales service;reputation;reliability

價(jià)格的制定

影響因素：competition; supply and demand; customers'perception of price 措施：offer seasonal /trade/cash discount to stimulate demand, boost sale Carry out survey to find out customers' needs and tastes考生如果怕自己錯(cuò)過考試報(bào)名時(shí)間和考試時(shí)間的話，可以 免費(fèi)預(yù)約短信提醒，屆時(shí)會(huì)以短信的方式提醒大家報(bào)名和考試時(shí)間。

產(chǎn)品推銷/推廣目的

· aim at target market;

· promote product efficiency;

· meet and beat fierce competition capture a large market share

方式

· launch an advertising campaign

· personal selling：employ some experienced salespeople

· sales promotion：offer promotional gifts;coupons 優(yōu)惠券;rebate 回扣;loyalty scheme;sweepstake 抽獎(jiǎng);free samples;trading stamp;contest publicity： mass media

好處

· attract potential customers

· boost the sale of product

· encourage customers to try new products

客戶服務(wù)目的

· increase the level of customer satisfaction;

· meet customers' expectation;

· improve the standard of customer service

提高服務(wù)質(zhì)量的措施：

· Have an after-sale services supervision system

· staff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)

· check sales figures regularly

· obtain feedback from customer (set up a hotline;conduct a survey)

留住顧客

· understand what the customer needs

· provide high quality product and good service

· offer some discount to regular customer

· upgrade interior decoration

招待客戶

招待方式+具體目的

· arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business

· show them around our company, especially the best part + give them an overview of our facilities and production methods

· take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor

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