Advertisements

　　A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of (51) we already know about. (52) you want to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc. from an advertisement.

　　Lots of people (53) that they never read advertisements, but this claim may be seriously doubted. It is (54) possible not to read advertisements these days. And what (55) they often are, too! Just think what a railway station or a newspaper would be like (56) advertisements. Would you enjoy (57) at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a (58) to a drab wall or a newspaper full of the daily ration of calamities.

　　We must not forget, (59), that advertising makes a positive contribution to our (60).Newspapers, commercial radio and television companies could not survive without this (61) of revenue. The fact that we pay so (62) for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

　　Another thing we mustn't forget is the "small ads," (63) are in virtually every newspaper and magazine. What a tremendously useful (64) they perform for the community! Just think about anything can be accomplished through these columns. No other item in a newspaper provides such entertaining reading or offers such a deep (65) into human nature. It's the best advertisement for advertising there is!

　　51.A.ones B.these C.ones D.one

　　52.A.Granted B.Suppose C.Provided D.Given

　　53.A.deny B.pretend C.doubt D.suspect

　　54.A.hardly B.nearly C.probably D.positively

　　55.A.fun B.interest C.attraction D.entertainment

　　56.A.on B.in C.with D.without

　　57.A.glancing B.gazing C.peering D.glaring

　　58.A.difference B.similarity C.distinction D.mark

　　59.A.however B.too C.therefore D.either

　　60.A.clothes B.pockets C.attitudes D.judgments

　　61.A.resource B.origin C.source D.project

　　62.A.much B.little C.less D.few

　　63.A.which B.what C.that D.as

　　64.A.responsibility B.courage C.service D.pledge

　　65.A.insight B.intelligence C.personality D.emotion

　　答案：CBBAA DBADB CBACA

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