The Great Newspaper War$lesson$

　　Up until about 100 years ago， newspapers in the United States appealed only to the most serious readers. They used no illustrations and the articles were (1)politics or business.

　　Two men(2) that-Joseph Pulitzer of the New York World and William Randolph Hearst of the New YorkMorning Journal Pulitzer (3) the New York World in 1883. He changed it from a traditional newspaper into a very (4)oneovernight (一夜之間)。 He (5)lots of illustrations and cartoons. And he told his reporters to write articles on (6) crime or scandal they could find. And they did. One of them even pretended she was crazy and then she was (7) to a mental hospital. She then wrote a series of articles about the poor (8) of patients in those hospitals.

　　In 1895， Hearst (9)to New York from California. He wanted the New York Morning Journal to be more sensational (轟動的) and more exciting (10)the New York World. He also wanted it to be cheaper， so he (11) the price by a penny. Hearst attracted attention because his headlines were bigger than(12)。He often said， “Big print makes big news.”

　　Pulitzer and Hearst did anything they (13) to sell newspapers. For example， Hearst sent Frederic Remington， the famous illustrator (插圖畫家)， to(14)pictures of the Spanish-American War. When he got there， he told Hearst that no fighting was (15)。 Hearst answered， “You furnish (提供) the pictures. I'll furnish the war.”

　　1 A about B in C with D of

　　2 A accepted B developed C started D changed

　　3 A published B bought C issued D printed

　　4 A boring B practical C exciting D natural

　　5 A cancelled B approved C solved D added

　　6 A every B all C both D many

　　7 A invited B admitted C accepted D called

　　8 A treatment B reputation C work D results

　　9 A arrived B reached C changed D came

　　10 A than B as C in D for

　　11 A increased B reduced C fixed D offered

　　12 A anyone B anyone's C anyone else D anyone else's

　　13 A may B might C must D could

　　14 A get B keep C draw D make

　　15 A going B lasting C going on D taking on

　　【參考答案】1. A 2. D 3. B 4. C 5. D 6. A 7. B 8. A 9. D 10. A 11. B 12. D 13. D 14. C 15. C

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