READING 1 HOUR

　　READING

　　PART ONE

　　Questions 1--7

　　• Look at the statements below and the information on outdoor advertising on the opposite page.

　　•Which section (A， B， C， or D) does each statement 1--7 refer to?

　　• For each statement 1--7， mark one letter (A， B， C， or D) on your Answer Sheet.

　　• You will need to use some of these letters more than once.

　　1 Lighting system of billboard changes seasonally， which is remote-control.

　　2 One of the effects that digital technology has on outdoor advertising is to make clear pictures more durable.

　　3 Digital imaged advertising can save time and labor.

　　4 The companies requiring outdoor advertising can communicate with adviser on the Internet.

　　5 Advertisers can gauge their design before putting it into effect.

　　6 By using electronic technique， advertisers can find the most suitable display position to do outdoor advertising.

　　7 Signals received from satellite can help gather data.

　　PART TWO

　　Questions 8--12

　　• Read the article below about advertising.

　　• Choose the best sentence from the opposite page to fill each of the gaps.

　　• For each gap 8―12， mark one letter (A--G) on your Answer Sheet.

　　• Do not use any letter more than once.

　　• There is an example at the beginning， (0)

　　A Advertising is very old.

　　B Examples include the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next tow.n.

　　C Thus modern advertising was born.

　　D Advertising is part of our daily lives.

　　E such as helping to prevent forest fires， or to make them want to buy a certain product or service.

　　F At first， the chief objective of these agencies was to sell space in the various media， mainly newspapers and magazines.

　　G The first printed advertisement in the English language appeared in 1478， more than a century before Shakespeare‘s first play was produced.

　　PART THREE

　　Questions 13--18

　　• Read the article below about losing an accent to achieve success， and the questions on the opposite page.

　　•For each question 13--18， mark one letter (A， B， C， or D) on your Answer Sheet for the answer you choose.

　　13 How did Mr. Edwin’s accent bring trouble to his work?

　　A He could not get along well with his colleagues.

　　B He made mistakes at work just because of his accent.

　　C His talent and passion for work were ignored.

　　D Both B and C.

　　14 What would happen if Mr. Edwin didn‘t try to get rid of his accent?

　　A He might make less than $ 51，000 a year at the manufacturing company.

　　B He could not order successful shipments any more.

　　C His chances of getting promoted to senior management wouldn’t be good.

　　D He would push himself too hard in education because he was too sensitive.

　　15 How do some Americans think of people with accents?

　　A They think people with accents are not intelligent.

　　B They think people with accents don‘t deserve to be promoted.

　　C They think people with accents need speech coaches to help them get rid of their accents.

　　D They think people with accents lack experience in business.

　　16 Why is it hard to lose an accent?

　　A Because people with accents are stupid.

　　B Because people have to reset the speech patterns due to different alphabets.

　　C Because hiring a speech coach is too expensive， and people cannot afford.

　　D Because people with accents have different culture backgrounds which may not be overcome easily.

　　17 What resulted from Mr. Edwin’s efforts?

　　A He improved a lot in his career.

　　B He became more self-confident.

　　C He got promoted very quickly.

　　D He is going to support other colleagues with the same problem.

　　15 Why did Mr. Layton call it a “win-win” situation?

　　A The situation proved to be beneficial to both Mr. Edwin and the employer.

　　B The situation proved to be beneficial to Mr. Edwin， who with his talent and passion， would have better chances for career development.

　　C The situation proved to be beneficial to the employer who would sponsor a second employer.

　　D The situation proved to be beneficial to both the manufacturing company and speech coaches.

　　PART FOUR

　　Questions 19--33

　　•Read the article below about a critical concern in merger and acquisition strategies.

　　• Choose the best word or phrase to fill each gap from A， B， C， or D on the opposite page.

　　• For each question 19--33， mark one letter (A， B， C， or D) on your Answer Sheet.

　　• There is an example at the beginning， (0)

　　19 A fueled B replaced C produced D directed

　　20 A cost B interest C concern D worry

　　21 A assets 8 credits C deals D sources

　　22 A arranges B produces C manages D takes

　　23 A complain B declare C support D provide

　　24 A sending B holding C keeping D losing

　　25 A sound B bad C depressed D broken

　　28 A purpose B incentive C reason D result

　　27 A factors B sections C pieces D parts

　　28 A make B rest C give D get

　　29 A sent B signed C conducted D used

　　30 A mark B brand C symbol D product

　　31 A organization B government C branch D office

　　32 A Only B Typically C Roughly D Nearly

　　33 A hold B produce C include D bring

　　PART FIVE

　　Questions 34--45

　　• Read the text below about consumer electronics model.

　　• In most of the lines 34--45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines， however， are correct.

　　• If a line is correct， write CORRECT on your Answer Sheet.

　　• If there is an extra word in the line， write the extra word in CAPITAL LETTERS on your Answer Sheet.

　　• The exercise begins with two examples， (0) and (00)

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